Essential Scientific Results

1. Dependence of semantics of a word on context and situation of the use at the material of deictic language units is proved; the integral concept of lexical value is argued. It is shown that the word meaning in speech is realized in its certain part - actual sense; the field concept of lexical semantics is developed, allocation of kernel and periphery in lexical meaning is proved, macro- and microcomponental structure of meaning is argued, the nuclear and peripheral meaning components are singled out, the term "seme semasiology" is introduced; numerous experimental techniques of revealing of nuclear and peripheral components of meaning are offered and approved; are differentiated lexicographic and psychologically real meaning are differentiated, relation of concept and meaning is established, the idea of communicative lexicology as a section of lexicology is proved.


2. On the basis of the theory of non-verbal thinking semantico-cognitive approach to language is developed. In the concept as a thinking unit perceptive image, encyclopaedic and interpretative zones are singled out Techniques of experimental research of the concept structure and method of cognitive interpretation of linguistic results isarches are developed.


3. The concept of communicative behaviour as set of norms and traditions of people communication is introduced. Models and methods of description of national, professional, age and gender communicative behaviour are developed.


4. The basic concepts and the terminology of new scientific discipline - speech influence are developed. The problem of efficiency of communication in various communicative situations is discussed. The concept of effective communication is developed.


5. Concepts language, communicative and cognitive consciousnesses are developed, the basic language and communicative concepts are revealed.


6. The concept contrastive in linguistic analysis is developed, methods jf contrastive description of lexicon, phraseology and communicative behavior and also principles of composing bilingual contrastive dictionaries of various types on the basis of results of contrastive analysis are developed.


7. The basic laws and tendencies of development of Russian language and communicative consciousness and change in the language and communicative spheres connected with functioning of Russian during an epoch of public changes are described.


8. The concepts of the speech culture, including culture of dialogue, a standard of speech and effective speech influence are developed; principles of formation of speech culture of the native speaker, the technique of training communicative culture are developed, manuals on communicative culture for school, high school and teachers are prepared.


9. Principles and methods of training effective speech influence and practical training techniques are developed. The technique of testing of speech culture of native speakers is offered.

• Actual sense of the word
• Hypothesis of natural origin of language
• The concept of integrated word meaning
• Cognitive consciousness
• Cognitive layer of concept
• Communicative literacy
• Communicative lexicology
• Communicative position of a speaker
• Communicative behaviour
• Contrastive linguistics
• Lexicographic word meaning
• Linguoconceptology
• Mega- and macrocomponents of meaning
• Method of cognitive interpretation
• National specificity of semantics
• Gielda method of the semantic description
• Practical rhetorics
• Psychologically real word meaning
• Effective communication
• Recurrence of concept
• Speech influence
• Selective component of meaning
• Semantic structure of a word and structure of a word meaning
• Semantic attribute
• Seme semasiology
• Seme specificator
• Strengthening, easing, protection of a communicative position
• Functional-structural component of meaning
• Empirical component of Seme
• Encyclopaedic Seme
• Language and communicative consciousness

Essential publications

1. Problems of the analysis of structure of word meaning. - Voronezh, 1979 / -156 p.
2. Lexical word meaning in speech. - Voronezh, 1985. - 170 p.
3. Experimental methods in semasiology. - Voronezh, 1989. - 183 p. (in co-authorship with V.V.Levitskiy)
4. Sketches on contrastive lexicology and phraseology. - Halle, 1989. - 129 p. (in co-authorship with K.Fleckenstein)
5. Der Wortschatz der Perestrojka. Aktuelle Entwicklungsprozesse im politischen Wortschatz des Russischen
   (in German). - Halle, 1989. - 85 S. (in co-authorship with V.Stephan)
6. Perestrojka, Glasnost, Novoe Myslenie... - Centaurus-Verlagsgesellschaft. (in German).
   - Pfaffenweiler, 1991. - 103 S. (in co-authorship with V.Stephan)
7. Studien zur kontrastiven Lexikologie und Phraseologie (in German). - Voronez, 1994. - 114 S.
   (in co-authorship with K.Fleckenstein)
8. Communicative behaviour of the younger schoolboy. - Voronezh, 2000. - 195 p.
   (in co-authorship with N.A.Lemjaskina)
9. Sketch of the American communicative behaviour. - Voronezh, 2001. - 206 p. (in co-authorship)
10. Introduction in speech influence. - Voronezh, 2001. - 252 p.
11. Sketches on cognitive linguistics. Voronezh, 2001. - 191 p. (in co-authorship with Z.D.Popova)
12. The American communicative behaviour. Voronezh, 2001. - 224 p. (in co-authorship)
13. Communicative aspects of tolerance. Voronezh, 2001. - 135 p.(in co-authorship with K.M.Shilikhina)
14. Language and national picture of the world. Voronezh, 2002. - 60 p.
    (in co-authorship with Z.D.Popova)
15. Language and national consciousness. Questions of the theory and methodology.
    Voronezh, 2002. - 313 p. (in co-authorship)
16. Russian communicative behaviour., 2002. - 276 p. (in co-authorship with J.Ye.Prohorov)
17. Communicative behaviour. A sketch of English communicative behaviour. Voronezh,
    2003, - 216 p. (in co-authorship with Larina T.V., Sternina M.A.)
18. Russian and American Communicative Behavior (in English)/ Voronezh, 2003. - 96 p.
    (in co-authorship with Sternina M.A.)
19. Public processes and development of modern Russian. A sketch of changes in Russian of end
    XX -beginning of the XXI centuries. Voronezh, 2004. - 96 p. Issue 4, modernized and added. 93 p.
20. Contrastive linguistics. Voronezh, 2004. - 226 p.
21. Communicative behaviour. Issue 21. Communicative behaviour of the preschool child. Voronezh,
    2004. - 210 p. (in co-authorship with Tchernyshovf Ye.B.)
22. Die Russische Sprache im Umbruch. Lexicalische und funktionale Veranderungen im Russischen an der Schwelle des 21.
    Jahrhuderts (in German). Verlag Dr. Kova. Hamburg, 2004. - 130 S. (zus. mit Hellmut Eckert)
23. Russian. Communicative behaviour. Moscow, 2006. - 336 p. (in co-authorship with J. Ye. Prohorov)
24. Semantico-cognitive analysis of language. Voronezh, 2006. - 226 p. (in co-authorship with Z.D.Popova)
25. Contrastive lexicology and a lexicography. The collective monography.
    Editors I.A.Sternina and T.A.Chubur. Voronezh, 2006. - 341 p.
    (co-authors T.A.Chubur, L.P.Zlenko, N.M.Cherepkova, V.V.Potaluj, Ye.A.Maklakova, L.I.Zimina)
26. Semantico-cognitive analysis of language. Voronezh: 2007. Issue 2, modernized and added. - 250 p.
    (in co-authorship with Z.D.Popova)
27. Contrastive linguistics. Ì., 2007. - 288 p.
28. Cognitive linguistics. Ì., 2007. - 314p. (in co-authorship with Z.D.Popova)
29. Communicative behaviour. The professional communicative person. Voronezh 2007. - 194 p.
    (Co-authors E.Ju.Lazurenko, M.S.Salomatina)
30. Theoretical and applied problems of linguistics. Selected works. Voronezh, 2008. - 595 p.

University textbooks

1. Lexical System of Language. Voronezh, 1984. - 145 p. (in coop. with Z.D.Popova)
2. Essays on Russian Communicative Behavior. Halle, 1991. - 59 p.
3. Practical rhetorics. Voronezh, 1993. Second Issue, Voronezh, 1996. - 142 p.
4. Learn how to communicate. A Test Book. Voronezh, 1995. - 213 p.
5. Bussiness Russian. Voronezh, 1995. - 200 p. (in coop.)
6. Russian Verbal Etiquette. Voronezh, 1996. - 125 p.
7. Rhetorics in Definitions and Exercises. Borisoglebsk, 2000. - 131 p.
8. Business Communication. Voronezh, 2001. - 232 p. (in coop. with M.Ye.Novichikhina)
9. Rhetorics. Voronezh, 2002. - 224 p.
10. Rhetoric in explanations and exercises. Issue 3, modernized and added. Borisoglebsk, 2003
11. Practical rhetorics. M., Academy. 2003
12. General linguistics. Voronezh, 2004. (in co-authorship with Z.D.Popova)
13. Introduction in linguistics. Lectures. Voronezh, 2004. - 134 pp. (editor and co-author)
14. Culture of oral and public speech. Voronezh, 2004. - 214 pp. (Co-author Tavdgiridze L.A.)
15. Rhetorics in explanations and exercises. Issue 4, modernized and added. Voronezh, 2005
16. Practical rhetorics. Issue 2, modernized. M., Academy, 2005. - 268 p.
17. Psycholinguistics. Textbook for high schools. /Ed. T.N.Ushakova. Moscow: PerSe, 2006 (in co-authorship)
18. Practical rhetorics. Issue 3, modernized. M., Academy, 2006. - 267 p.
19. General linguistics. M., 2007. - 408 p.

School textbooks

1. Communicative situations. Voronezh, 1993. - 150 p.
2. Foundations of Speech Culture. Voronezh, 1994. - 168 p. (in coop.)
3. ABC of politeness. Voronezh, 1998. - 97 p. (in coop.)
4. Communicative Culture. Class 1. Voronezh, 2000. - 142 p.
5. Communicative Culture. Class 2. Voronezh, 2000. - 118 p.
6. Communicative Culture. Class 3. Voronezh, 2000. - 125 p.
7. Communicative Culture. Class 4. Voronezh, 2000. - 119 p.
8. Communicative Culture. Class 5. Voronezh, 2000. - 123 p.
9. Communicative Culture. Class 6. Voronezh, 2000. - 136 p.
10. Communicative Culture. Class 7. Voronezh, 2001. - 160 p.
11. Communicative Culture. Class 8. Voronezh, 2001. - 136 p.
12. Communicative Culture. Class 9. Voronezh, 2000. - 172 p.
13. Communicative Culture for Nursery School. Voronezh, 2000. - 156 c. (in coop.)
14. Communicative Culture. 7 êë. The book for pupils. Voronezh, 2001. - 160 p.
15. Communicative Culture.. 8 êë. The book for pupils. Voronezh, 2001. - 136 p.
16. Communicative Culture.. 9 class. The book for pupils. Voronezh, 2000. - 172 p.
17. Culture of business dialogue. The manual. Voronezh, 2002. - 196 p. (Co-author M.E.Novichihina)
18. Communicative Culture for preschool children. Voronezh. 2002. - 156 p. (Co-authors N.A.Kupina, E.B.Chernyshova)
19. Communicative Culture. 5 class. Issue 2, modernized and added. Voronezh, 2005. - 149 p.
    (Co-authors L.D.Mudrova, E.I.Grishchuk)
20. Communicative Culture. 6 class. Issue 2, modernized and added Voronezh, 2005. - 135 p.
    (Co-authors E.I.Lazurenko, L.D.Mudrova)
21. Communicative Culture. 7 class. Issue 2, modernized and added. Voronezh, 2005. - 152 p.
    (Co-authors A.V.Rudakova, L.D.Mudrova)
22. Communicative Culture. 8 class Issue 2, modernized and added Voronezh, 2005. - 172 p.
    (Co-authors Í. Zhuravlyova, L.D.Mudrova)
23. Culture of business dialogue. Issue 2, modernized and added. Voronezh, 2005. (Co-author M.E.Novichihina)
24. Communicative Culture. 1 class. Issue 2, modernized and added, Voronezh, 2005. (Co-author N.A.Lemjaskina)
25. Communicative Culture. 2 class. Issue 2, modernized and added, Voronezh, 2005. (Co-author N.A.Lemjaskina)

Dictionaries

1. Dictionary of Youth Slang (editor). Voronezh, 1992. - 114 p.
2. Dictionary of Computer Slang (editor). Voronezh, 1992. - 114 p.
3. Associative norms of Russian and German of languages
   (N.V.Ufimtseva, I.A.Sternin, H.Ekkert, V.I.Milehina, V.M.Toporova). Moscow, 2004. - 130 p.
4. Frequency word book of loan words (G.E.Shilova, I.A.Sternin). Voronezh, 2005. - 127 p.